Our Story

OurStoryArtisan Culture philosophy celebrates life. Whether buying our product or joining us on our tours, Our vibrant and joyful ideal respects the planet and the cultures in which we visit and produce. We marry the knowledge of traditional artisans around the globe to modern and beautiful design. By buying from Artisan Culture, you’re getting more than luxurious and unique clothing; your support helps to build a sustainable livelihood for talented craftspeople. We believe that ethical and ecological considerations are an essential part of design. It’s important that there is careful and moral planning behind every piece we sell.

Our Commitment

Photo courtesy of Alana Clifton Cunningham
Photo courtesy of Alana Clifton Cunningham
  • Marry modern and stylish design with creative heritage production techniques constructing something quite unique.
  • Produce luxurious, beautiful and stylish clothing in an ethical and sustainable manner.
  • Make each item of clothing unique by a combination of handcrafted manufacturing techniques and by giving you the opportunity to participate in the creative process.
  • Give you information about how the garment is made and where it comes from, allowing you to make an informed choice.
  • Work with traditional artisans using time-honoured techniques handed down from their teachers and parents, and which they will hand down to their children and students.
  • Provide our artisans with the dignity of earning a reasonable living wage instead of keeping them on the breadline, dependent on a unethical and inhumane economic system.
  • Create while leaving the lowest possible environmental footprint.
  • Educate the next generation of designers to consider more than just profit, but also people, planet and culture.

About the Founder

Julie at market 2Julie Lantry is a designer and researcher. She has twenty-five years of experience in the garment industry as a designer for large and small scale business (including her own label Bulb), fashion retailer and educator. During this period she had the opportunity to work with artisans in India and conduct numerous textile tours where designers have collaborated with artisans to create contemporary textiles. Over the past five years she have taken over one hundred tertiary fashion and textile students to India, exposing them to traditional artistry and connecting them with ethical manufacturing partners.

She holds a Masters of Design. Her thesis was entitled Artisan Culture: Rethinking Sustainability through Collaborative Exchange between Emerging Australian Designers and Indian Artisans in Fashion and Textiles.